There are a lot of bad ads on the web today — ads that are slow, janky and don’t necessarily deliver great user experiences when they include annoying pop-ups or cause content to reflow on your screen. The net result: users install ad blockers, making it difficult for publishers to fund the content they’re creating, and hurting advertisers even when they use acceptable ad practices.
The AMP Project announced the open source AMP for Ads initiative in July to address this issue and ensure users have great experiences on the web with both content and ads. The initiative’s goal is to fix the foundation of digital advertising on the web, applying the principles of AMP to advertising and making ads faster, more beautiful and secure.
Since the announcement, AMP Ads has seen a lot of momentum. Publishers across the world like The Washington Post, The Guardian, and USAToday have been…
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