If you’ve invested in AMP and are also getting ready to upgrade your mobile website to a next-generation Progressive Web App, I have good news for you: AMP and Progressive Web Apps can be combined and used together to create a fantastic user journey. And we have a new set of docs on AMPproject.org to help […]
All features in AMP need to be tested (that’s why we build things using experiments). However, particularly large, complex, and flexible features need a bit more attention. In particular, they need to be implemented end-to-end in real-world applications, for real users. That way, we can be sure that these features work well when they’re launched. […]
We’re just days away from the start of Google I/O 2017, Google’s annual developer conference. Join us live or on the live stream!
The following was posted on the Google Analytics blog by the Google Analytics team Over the past year, developers have adopted the Accelerated Mobile Pages (AMP) technology to build faster-loading pages for all types of sites, ranging from news to recipes to e-commerce. Billions of AMP pages have been published to date and Google Analytics continues […]
Improving speed and user experience on the web is core to the AMP Project’s mission. Today at Google’s I/O developer conference we announced that AMP pages load twice as fast from Google Search, as we’ve cut the time it takes to render content in half from last year. Additionally, new platforms and websites have joined […]
As we’ve talked about before, we can’t improve the web for all if we don’t address how ads behave on web pages. At Google I/O earlier this year, we hosted a session on ads in AMP where we talked about the journey needed to get from supporting basic functionality of ads on AMP pages to […]
Early results for e-commerce companies that are investing in Accelerated Mobile Pages (AMP) are showing that the format is paying off in terms of conversions, speed, bounce rates and mobile acquisition costs. Brazil-based Fastcommerce’s clients are seeing a 15% lift in conversions on mobile as compared to non-AMP pages across their 2M AMP pages WompMobile […]